A little background

Full Fibre are a wholesale broadband business passionate about bringing full fibre optic internet access to otherwise forgotten market towns. Allowing consumers a broader choice whilst also creating a competitive marketplace to promote innovation, outstanding customer service and better value for money. Full Fibre have a consumer facing presence called Fibre Heroes, who really bring to life the brand in the local communities where they are serving broadband.

In the early days of their business, having just hired a Marketing Director and in possession of a healthy marketing budget, Full Fibre recognised the need to partner with a trusted marketing agency who could formulate a plan to grow their business quickly but with longevity in mind – and guide them on the best ways of going about it.

Our approach

Following a successful pitch process, Full Fibre chose Roots to Market to help them increase awareness around their brand, improve the buyer journey and customer experience with their company, and ultimately generate warm leads that become conversions for their partner ISPs.

Our team at Roots quickly became a seamless extension of the growing Full Fibre team, working extensively on all areas of their marketing and sales output which included:

  • Producing a strategic marketing plan that aligned with sales objectives, clearly defining client personas and behaviours
  • Producing a full suite of creative assets including assisting with brand guidelines, creative ideas, artwork and animations
  • Implementing a HubSpot CRM as well as ongoing management to ensure a tailored buyer journey and bespoke customer experience
  • Producing a fully encompassing communications strategy that included out of home advertising, Sky AdSmart advertising, direct mail, radio advertising, email marketing, community events and outreach campaigns
  • Creating activity-tested Facebook and Instagram campaigns
  • Creating a comprehensive all-in-one reporting matrix with bespoke dashboards so that activity and targets can be seen at-a-glance

The results

In aligning our activity with Full Fibre and their goal of building high quality fibre networks at pace, we’re proud to have a hand in them expanding at one of the quickest rates in the industry and cementing their reputation as a truly credible alternative fibre network. Full Fibre continue to create new targets building on the successful expansion of their business within underserved towns – they plan to reach more than 500,000 premises by the end of 2025 and are currently well ahead of schedule – and we plan to be right by their side. Continuing to help them creatively market their fibre broadband solutions driven by all of the data we have amassed so far and all that’s to come in the future!