A little background
Preparing for launch
Optimal Measures approached Roots to help as we were already working with one of their partners, Performance Climate System Ltd (PCSL). As an initial step, they opted to follow a similar marketing strategy to their partner, adapting it to suit the US market.
We started from the ground up – firstly focusing on developing a logo and brand colours, developing a modern and professional website, setting up social media channels, and liaising with press contacts in the US to establish and promote their brand. The delivery plan also included:
- Personal Brand Management
- Social media management
- Coordination of events
- Visual and video content
A successful launch and a lasting partnership
After a successful launch, we continue to work with Optimal Measures to ensure their marketing efforts remain targeted, consistent and measurable. We continue to be focused on marketing strategy and consultation, content marketing activity, personal LinkedIn management and delivery for the Founder & CEO, website development and maintenance of digital presence.
What our clients have to say...
“I have been working with the Roots team since 2018. During this time, I have found them to be very responsive, professional and good at anticipating the needs of my business. As a team, they drive projects forwards, never letting things get missed or dropped – they keep me on my toes but respect my priorities, which is very important to me. They are interactive, quick to adjust and I would have no reservations about recommending them to anyone else.”
CEO, Optimal Measures