Why a Killer Marketing Strategy Is Non-negotiable: Free Guide Download

If you fail to plan, you plan to fail. With all the tools you need to curate a killer marketing strategy in this guide, there are NO EXCUSES not to get it done!

This guide will inspire you with 4 key lessons to help you create a killer marketing strategy tailored to your business:

Lesson 1: Friend or foe? Size up your competitors!

Lesson 2: Analyse your business! What’s working and what isn’t?

Lesson 3: Get brutal with your targets and take no prisoners

Lesson 4: Get it done! (No excuses)

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How fearless marketing will make you serious money. If there’s one thing we want you to take away from this marketing strategy guide, it’s this:



Lesson 1: Be brave and look closer at the numbers
Lesson 2: Be brave with your content 
Lesson 3: Be brave with your targeting 
Lesson 4: Be brave with your delivery 

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How fearless marketing will make you serious money. Be Brave. Sell More.

Does your marketing approach need a shake up? Tired of sending out the same old fluff and seeing the same low ROI? Then this guide is for you. 

We’ve put together 4 lessons to help you think differently about your marketing strategy, ultimately resulting in more sales and long lasting relationships with your ideal customer. 

Be brave and look closer at the numbers 

Shy away from the nitty gritty of your target numbers no more! Grab those numbers by the horns and start making the profit you deserve. 

Ask yourself these questions: 

  • How much needs to come from renewal or existing customers? 
  • Is marketing responsible for delivering a target of qualified leads? 
  • Do you know the conversion rate from a marketing qualified lead (MQL) vs a sales qualified lead (SQL)? 

Start from a place of enlightenment! Get these numbers in place. Now. 

Be brave with your content 

We’ve all heard that famous quote: ‘Content is King’. Your customers want to know about your products, your opinions and how all of it makes a difference for them and their business. 

Read these stats: 

  • 70% of consumers feel more connected to brands with CEOs that are active on social 
  • 64% of consumers want brands to connect with them 
  • 86% of buyers will pay more for a better customer experience 

And read them again. Then have a look at what’s missing from your current content and dare we say it… idea storm! 

Be brave with your targeting 

Heard of the “sneezer effect”? Enough is enough! 

We all like to feel special. The trouble with ‘catch-all’ marketing and aiming for a broad appeal is that you actively alienate the people who need your product most and instead, focus on casting a wide-net and filling it with fairly uninterested fish. 

Start by: 

Who wants to spend all their time and effort convincing everyone to like you, when you could preach to the almost converted instead? 

Be brave with your delivery 

Marketing trends come and go, but creativity endures. It’s tough to stand out in a fast-paced attention economy. When everybody’s talking, why should they listen to you? 

Most of us carry around a super powerful computer in the palm of our hands that targets us with advertisements based on our preferences. There’s no shortage of content out there, but how often does it make you think, you know what, I want to discover more about this? 

Have a look at the way you currently deliver your content and see if you can apply these 3 small changes: 

  • People are smarter than you think – don’t over-explain 
  • Incorporate clever print into your campaigns 
  • Use your competitor’s campaigns as examples but try and analyse what could have been done better or more creatively 

It’s all in the delivery. 


Download our guide. Get brave. Sell more. 

Google Algorithm Update Checklist

Google’s latest algorithm update announces that page experience signals are now to be included in search ranking. These signals measure how users perceive the experience of interacting with a web page, and combine Core Web Vitals with Google’s existing search signals.

We look at the 5 key areas to address in optimising your website for page experience and search.

Digital Audit Download

Do you have the time to complete a digital audit of your business?

Using our five step guide to understanding your digital performance, you can give your digital strategy a quick health check.

Take a five minute tour under the bonnet of your digital presence, with our free digital performance MOT.

Download this guide today to learn more about:

  • Website optimisation explained
  • Analytics made simple
  • Digital advertising in a nutshell
  • Quick tips on social & email auditing

Demand Generation Download

Demand generation download – Does your marketing budget generate enough tangible, qualified leads?

Demand Generation is marketing with a sales attitude. It is focused on building marketing that has a direct and measurable impact on sales performance.

Is it time for your business to build intelligent marketing capabilities to differentiate yourself in your market?

Download this guide today to learn more about:

Your marketing should be more than one thing: beautifully creative, powerfully convincing, all while delivering serious ROI. We don’t believe you need to compromise. Our approach powers results-driven marketing that has tangible benefits for your business, helps you build brand and reputation, and works harmoniously with your sales strategy. Here’s just a snapshot of what we have done for some of our clients:
  • Boost marketing qualified leads delivered by an average of 60 leads per month
  • Create message ads with average open rates 51% higher than LinkedIn’s averages
  • Quadruple our client’s organic web traffic