Demand Generation
As the saying goes, you have to speculate to accumulate – and in today’s saturated market, creating demand for your products and services that results in highly qualified leads that convert requires a solid multi-pronged strategy that speaks to your target audience in a language they understand.
We work alongside you to develop a strategy that takes both your short- and long-term objectives into account, identifies your prospects based on their behaviour and guides them through a meticulously thought-out nurturing process designed for conversion.
But why us? Demand Generation is our bread and butter. We consult extensively with our clients to understand their goals for each campaign and then we get to work, laser-focused on achieving them and maximising ROI. When our client, the energy provider, E.ON came to us their average sales cycle was proving long, drawn out and time-consuming to manage in-house. As an outside agency, we’re able to use our expertise in this field to pinpoint what’s working and what can be done to improve the customer journey and overall experience. We know the importance of using a brand’s recognisable tone of voice when we take on their campaigns and build that into everything we do. In E.ON’s case, we were able to create a bespoke demand generation strategy that nurtured prospects and pipelined opportunities to their sales channels. Identifying the best channels to reach and warm leads, we quickly put together an effective telemarketing campaign informed by the brand’s guidelines, data and crucially customer engagement. We’d be happy to do the same for you.
The result? Strong brand awareness, powerful prospect feedback and higher conversion rates. The stronger the relationship you have with your customers, the better the quality of the lead – successful business is always conducted on the basis of great relationships. E.ON continued to use the strategy we created over 9 subsequent data sets. We also helped them to harness their internal data to help them continue to effectively nurture leads in the future.
Sound good? If you’re looking for a tried and tested partner to help you increase demand for your products and services, you’ve come to the right place!
What we’ll do for you:
Identify your target audience and their behaviours
Build a nurturing process that compliments your business goals
Create dynamic and responsive campaigns that align with your brand’s tone of voice and values
Generate buzz, awareness, and recognition around your brand
Maximise opportunities that lead to warm prospects and high-quality conversions
Download our brochure
Discover how Roots delivers marketing with a sales attitude
What our clients have to say...
“From our initial discussions with Roots to Market their creative flair, innovation, excitement and real team collaboration was evident and it was not just a sales pitch, they have truly become a part of our ethos and team, like us they live and breathe the fibre journey. Their integration and vision is outstanding, Roots feel much more like a part of the family than a contractor so every step of our adventure they are firmly strapped into the fibre engine with us.”
“Air Marketing and their sister company Roots to Market worked with our Solutions Team from August 2018 – August 2019. They acted as our outsourced telemarketing and demand generation team who nurtured prospects and pipelined opportunities to our sales channels.
Air and Roots were able to share their expertise and accommodate a number of specific requirements. There was a heavy focus on visibility of performance via their online portal and bespoke dashboards; which were critical for transparency which they were able to deliver.
It was beneficial that the people and culture aligned with our own which allowed our in house team and the Air and Roots team to work in harmony.
Engagement with training and an enthusiasm to do well helped the transition from working our campaigns and fulfilling our brief.”
Channel and Consultant Manager, E.ON
“It’s been a pleasure to collaborate with Roots to Market over the past couple of years. We have worked very closely together on the detail of the campaigns to ensure their success. Their insights and recommendations have truly supported the continued success of our partnership and I look forward to what the future holds!”
Holly Maunders, Marketing Manager, QA
“I have been working with the Roots team since 2018. During this time, I have found them to be very responsive, professional and good at anticipating the needs of my business. As a team, they drive projects forwards, never letting things get missed or dropped – they keep me on my toes but respect my priorities, which is very important to me. They are interactive, quick to adjust and I would have no reservations about recommending them to anyone else.”
CEO, Optimal Measures
“Roots have been a great source of knowledge throughout the whole website project. Not only did they give guidance on how to create a website that was going to be modern and user friendly, they also made sure that every element of our website met GDPR requirements. I would recommend the team at Roots to anyone looking for a marketing agency that are understanding and flexible to the pressures and time constraints of your business. We are already doing further project work with the team, not only due to their ability to deliver great work that sparks interest around our business but because they are happy to work collaboratively with our other outsourced suppliers – they’re basically an extended part of our team!”
Elliott Myatt, Director, The Play Company
“Getting the right mix of marketing has been key to our success. Rather than a scattergun approach, we’ve been able to put logic and science behind our marketing strategy, which has given us the intelligence we needed to make the right decisions about where to put budget.
Roots to Market have consistently educated us, guided us and given us the tools we needed to continually improve our success rates.”
Neil Clarke, Commercial Director, Air Marketing
“When we met the Roots to Market team, we felt like they really understood our business, understood what it was, where we needed to go and they gave some advice and recommendations very early on which we were very impressed with. Roots to Market helped us to focus on the areas of greatest effect in a very short space of time. They understand the product so well we are quite confident to allow the team to draft a lot of our regular communications and push it out more widely.”
Michael Payne, Director, Performance Climate System Ltd
“From the outset Roots were very organised and professional. They covered all areas from brand awareness to the different avenues of direct and social marketing that would be beneficial to Toftech.
Their knowledge and expertise in targeting campaigns across various platforms has shown a huge increase in traffic across the various social platforms and to the website.
I would highly recommend their services for increasing your reach and opportunities for your business.”
Chris Toft, Founder & CEO, Toftech I.T. Consultancy
“The team at Roots really had a good idea of what we needed as a brand, and how to develop our sales strategy. Great experience working with them!”
Mattia Esposito, COO, Rehegoo Music Group
“Really easy to work with from day one. Roots are professional and good humoured which helped make it not just a successful partnership but an enjoyable campaign to work on. Thanks guys!”
Matt Farrah, Co-Founder, Niche Jobs
“Roots to Market offered us a friendly, practical approach. The team are responsive and helped us to navigate our way through the complexities of web development. Delivering on time and budget, Beco can thoroughly recommend without hesitation.”
Vanessa Zalman, General Manager, Beco UK
