Building a pipeline that drives conversions
As the saying goes, you have to speculate to accumulate – and in today’s saturated market, creating demand for your products and services that results in highly qualified leads that convert requires a solid multi-pronged strategy that speaks to your target audience in a language they understand.
We work alongside you to develop a strategy that takes both your short- and long-term objectives into account, identifies your prospects based on their behaviour and guides them through a meticulously thought-out nurturing process designed for conversion.
But why us? Demand Generation is our bread and butter. We consult extensively with our clients to understand their goals for each campaign and then we get to work, laser-focused on achieving them and maximising ROI. When our client, the energy provider, E.ON came to us their average sales cycle was proving long, drawn out and time-consuming to manage in-house. As an outside agency, we’re able to use our expertise in this field to pinpoint what’s working and what can be done to improve the customer journey and overall experience. We know the importance of using a brand’s recognisable tone of voice when we take on their campaigns and build that into everything we do. In E.ON’s case, we were able to create a bespoke demand generation strategy that nurtured prospects and pipelined opportunities to their sales channels. Identifying the best channels to reach and warm leads, we quickly put together an effective telemarketing campaign informed by the brand’s guidelines, data and crucially customer engagement. We’d be happy to do the same for you.
The result? Strong brand awareness, powerful prospect feedback and higher conversion rates. The stronger the relationship you have with your customers, the better the quality of the lead – successful business is always conducted on the basis of great relationships. E.ON continued to use the strategy we created over 9 subsequent data sets. We also helped them to harness their internal data to help them continue to effectively nurture leads in the future.
Sound good? If you’re looking for a tried and tested partner to help you increase demand for your products and services, you’ve come to the right place!