Digital Marketing
From your website to what you post on social media, pay-per-click advertising and content marketing. What your business puts out into the digital sphere has the power to create an engaged community around your brand that further enhances your relationship with your audience and helps you to achieve that all important return on investment.
Your digital presence is your shopfront. So, you’ll want to ensure it sells your products and services in the best possible light. Whether you are just starting out or looking to enhance your current digital marketing, Roots to Market are perfectly positioned to help your business succeed in the online space. Our track record includes our work with Optimal Measures, an exciting business consultancy start-up who were looking for a trusted partner to provide them with a complete marketing solution tailored for the US market, we worked with them to help develop their brand, build a website, and implement an effective social media strategy.
Building brand awareness and a good reputation online is what singles businesses out from their competitors – in today’s climate, added value is everything. Strong digital marketing around brands requires a multi-pronged approach that includes compelling content marketing and targeted social media strategies. Whether you’re building your brand from the ground up or are looking for a partner to shake up your current strategy, we can help. Our digital marketing services include activities such as personal brand management, blogging, social media management, paid advertising, and video content creation. Just as we were able to achieve for Optimal Measures, we’ll help you meet your customers where they are, position you as a leading authority in your field and drive website traffic that provides real return on investment.
What we can do for you
Content Marketing
We’ll create compelling content from blogs to infographics to video series that engage and inform your target audience.
Organic & Paid Social Media
We’ll use our expertise to transform your social pages into an engaged community that encapsulates your brand’s message with content that entertains, educates and get’s people talking about your business.
Website Optimisation
We’ll optimise your digital storefront to align with the customer’s journey and encapsulate who you are and what you offer.
Personal brand management
Using multiple channels such as your personal and company LinkedIn pages, we’ll help you to stand out as an authority in your field, grow your network and increase your influence.
Email Marketing
From increasing opportunities with your current database to further growing it, we’ll supercharge your customer emails, distilling and enhancing your marketing messages in a way that truly connect with your customers..
Download our brochure
Discover how Roots delivers marketing with a sales attitude
What our clients have to say...
“From our initial discussions with Roots to Market their creative flair, innovation, excitement and real team collaboration was evident and it was not just a sales pitch, they have truly become a part of our ethos and team, like us they live and breathe the fibre journey. Their integration and vision is outstanding, Roots feel much more like a part of the family than a contractor so every step of our adventure they are firmly strapped into the fibre engine with us.”
“Air Marketing and their sister company Roots to Market worked with our Solutions Team from August 2018 – August 2019. They acted as our outsourced telemarketing and demand generation team who nurtured prospects and pipelined opportunities to our sales channels.
Air and Roots were able to share their expertise and accommodate a number of specific requirements. There was a heavy focus on visibility of performance via their online portal and bespoke dashboards; which were critical for transparency which they were able to deliver.
It was beneficial that the people and culture aligned with our own which allowed our in house team and the Air and Roots team to work in harmony.
Engagement with training and an enthusiasm to do well helped the transition from working our campaigns and fulfilling our brief.”
Channel and Consultant Manager, E.ON
“It’s been a pleasure to collaborate with Roots to Market over the past couple of years. We have worked very closely together on the detail of the campaigns to ensure their success. Their insights and recommendations have truly supported the continued success of our partnership and I look forward to what the future holds!”
Holly Maunders, Marketing Manager, QA
“I have been working with the Roots team since 2018. During this time, I have found them to be very responsive, professional and good at anticipating the needs of my business. As a team, they drive projects forwards, never letting things get missed or dropped – they keep me on my toes but respect my priorities, which is very important to me. They are interactive, quick to adjust and I would have no reservations about recommending them to anyone else.”
CEO, Optimal Measures
“Roots have been a great source of knowledge throughout the whole website project. Not only did they give guidance on how to create a website that was going to be modern and user friendly, they also made sure that every element of our website met GDPR requirements. I would recommend the team at Roots to anyone looking for a marketing agency that are understanding and flexible to the pressures and time constraints of your business. We are already doing further project work with the team, not only due to their ability to deliver great work that sparks interest around our business but because they are happy to work collaboratively with our other outsourced suppliers – they’re basically an extended part of our team!”
Elliott Myatt, Director, The Play Company
“Getting the right mix of marketing has been key to our success. Rather than a scattergun approach, we’ve been able to put logic and science behind our marketing strategy, which has given us the intelligence we needed to make the right decisions about where to put budget.
Roots to Market have consistently educated us, guided us and given us the tools we needed to continually improve our success rates.”
Neil Clarke, Commercial Director, Air Marketing
“When we met the Roots to Market team, we felt like they really understood our business, understood what it was, where we needed to go and they gave some advice and recommendations very early on which we were very impressed with. Roots to Market helped us to focus on the areas of greatest effect in a very short space of time. They understand the product so well we are quite confident to allow the team to draft a lot of our regular communications and push it out more widely.”
Michael Payne, Director, Performance Climate System Ltd
“From the outset Roots were very organised and professional. They covered all areas from brand awareness to the different avenues of direct and social marketing that would be beneficial to Toftech.
Their knowledge and expertise in targeting campaigns across various platforms has shown a huge increase in traffic across the various social platforms and to the website.
I would highly recommend their services for increasing your reach and opportunities for your business.”
Chris Toft, Founder & CEO, Toftech I.T. Consultancy
“The team at Roots really had a good idea of what we needed as a brand, and how to develop our sales strategy. Great experience working with them!”
Mattia Esposito, COO, Rehegoo Music Group
“Really easy to work with from day one. Roots are professional and good humoured which helped make it not just a successful partnership but an enjoyable campaign to work on. Thanks guys!”
Matt Farrah, Co-Founder, Niche Jobs
“Roots to Market offered us a friendly, practical approach. The team are responsive and helped us to navigate our way through the complexities of web development. Delivering on time and budget, Beco can thoroughly recommend without hesitation.”
Vanessa Zalman, General Manager, Beco UK
