Invest in your content, create a community around your brand

We’ll help you articulate what makes you unique, what you stand for and build an online presence so that you are front of mind for customers and prospects.

Through investing in your content, email, organic social content and your personal brand, you’re building a presence and authority, visible to your prospects throughout their sales journey. This supports all other marketing activity and is a sustainable long-term lead generation strategy.  

As your outsourced marketing department, we’ll immerse ourselves within your business. Everything from learning your tone of voice and acting as your brand guardians, to ensuring your campaigns and your organic content work together for the greatest impact. 

Our organic strategies cover just some of the following:

Content creation

We’ll write thought-provoking blogs and articles, design engaging video-series and infographics that educate and serve your target audience.

Organic social media

We’ll transform your company social pages, create content that engages, entertains and builds a consistent message around your brand.

Personal brand management

In a noisy world, we’ll help your experts and leaders stand out as authentic voices and expand their industry influence and networks.

Brand development

We’ll help establish your brand and values, from brand guidelines and tone of voice to your visual style. We’ll nail who you are and what that means to your customer.


We’ll work with you to distil complex product info and services into meaningful, easy to consume benefits that educate. Alongside nurturing those currently in your sales pipeline.

Roots Brochure

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Discover how Roots delivers marketing with a sales attitude