Organic
Invest in your content, create a community around your brand
We’ll help you articulate what makes you unique, what you stand for and build an online presence so that you are front of mind for customers and prospects.
Through investing in your content, email, organic social content and your personal brand, you’re building a presence and authority, visible to your prospects throughout their sales journey. This supports all other marketing activity and is a sustainable long-term lead generation strategy.
As your outsourced marketing department, we’ll immerse ourselves within your business. Everything from learning your tone of voice and acting as your brand guardians, to ensuring your campaigns and your organic content work together for the greatest impact.
Our organic strategies cover just some of the following:
Content creation
We’ll write thought-provoking blogs and articles, design engaging video-series and infographics that educate and serve your target audience.
Organic social media
We’ll transform your company social pages, create content that engages, entertains and builds a consistent message around your brand.
Personal brand management
In a noisy world, we’ll help your experts and leaders stand out as authentic voices and expand their industry influence and networks.
Brand development
We’ll help establish your brand and values, from brand guidelines and tone of voice to your visual style. We’ll nail who you are and what that means to your customer.
We’ll work with you to distil complex product info and services into meaningful, easy to consume benefits that educate. Alongside nurturing those currently in your sales pipeline.
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Discover how Roots delivers marketing with a sales attitude
What our clients have to say...
“From our initial discussions with Roots to Market their creative flair, innovation, excitement and real team collaboration was evident and it was not just a sales pitch, they have truly become a part of our ethos and team, like us they live and breathe the fibre journey. Their integration and vision is outstanding, Roots feel much more like a part of the family than a contractor so every step of our adventure they are firmly strapped into the fibre engine with us.”
“Air Marketing and their sister company Roots to Market worked with our Solutions Team from August 2018 – August 2019. They acted as our outsourced telemarketing and demand generation team who nurtured prospects and pipelined opportunities to our sales channels.
Air and Roots were able to share their expertise and accommodate a number of specific requirements. There was a heavy focus on visibility of performance via their online portal and bespoke dashboards; which were critical for transparency which they were able to deliver.
It was beneficial that the people and culture aligned with our own which allowed our in house team and the Air and Roots team to work in harmony.
Engagement with training and an enthusiasm to do well helped the transition from working our campaigns and fulfilling our brief.”
Channel and Consultant Manager, E.ON
“It’s been a pleasure to collaborate with Roots to Market over the past couple of years. We have worked very closely together on the detail of the campaigns to ensure their success. Their insights and recommendations have truly supported the continued success of our partnership and I look forward to what the future holds!”
Holly Maunders, Marketing Manager, QA
“I have been working with the Roots team since 2018. During this time, I have found them to be very responsive, professional and good at anticipating the needs of my business. As a team, they drive projects forwards, never letting things get missed or dropped – they keep me on my toes but respect my priorities, which is very important to me. They are interactive, quick to adjust and I would have no reservations about recommending them to anyone else.”
CEO, Optimal Measures
“Roots have been a great source of knowledge throughout the whole website project. Not only did they give guidance on how to create a website that was going to be modern and user friendly, they also made sure that every element of our website met GDPR requirements. I would recommend the team at Roots to anyone looking for a marketing agency that are understanding and flexible to the pressures and time constraints of your business. We are already doing further project work with the team, not only due to their ability to deliver great work that sparks interest around our business but because they are happy to work collaboratively with our other outsourced suppliers – they’re basically an extended part of our team!”
Elliott Myatt, Director, The Play Company
“Getting the right mix of marketing has been key to our success. Rather than a scattergun approach, we’ve been able to put logic and science behind our marketing strategy, which has given us the intelligence we needed to make the right decisions about where to put budget.
Roots to Market have consistently educated us, guided us and given us the tools we needed to continually improve our success rates.”
Neil Clarke, Commercial Director, Air Marketing
“When we met the Roots to Market team, we felt like they really understood our business, understood what it was, where we needed to go and they gave some advice and recommendations very early on which we were very impressed with. Roots to Market helped us to focus on the areas of greatest effect in a very short space of time. They understand the product so well we are quite confident to allow the team to draft a lot of our regular communications and push it out more widely.”
Michael Payne, Director, Performance Climate System Ltd
“From the outset Roots were very organised and professional. They covered all areas from brand awareness to the different avenues of direct and social marketing that would be beneficial to Toftech.
Their knowledge and expertise in targeting campaigns across various platforms has shown a huge increase in traffic across the various social platforms and to the website.
I would highly recommend their services for increasing your reach and opportunities for your business.”
Chris Toft, Founder & CEO, Toftech I.T. Consultancy
“The team at Roots really had a good idea of what we needed as a brand, and how to develop our sales strategy. Great experience working with them!”
Mattia Esposito, COO, Rehegoo Music Group
“Really easy to work with from day one. Roots are professional and good humoured which helped make it not just a successful partnership but an enjoyable campaign to work on. Thanks guys!”
Matt Farrah, Co-Founder, Niche Jobs
“Roots to Market offered us a friendly, practical approach. The team are responsive and helped us to navigate our way through the complexities of web development. Delivering on time and budget, Beco can thoroughly recommend without hesitation.”
Vanessa Zalman, General Manager, Beco UK
